Strategic Management by Dr. Anupama Gupta and Suvidha Chaplot is an English medium textbook for BBA (Bachelor of Business Administration) 2nd Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Jaipur, in its Read To Lead series. The book is written for the Three/Four Year Undergraduate Programme of the University of Rajasthan (UOR), Jaipur, with the syllabus as per NEP 2020, and covers Strategic Management as a Major paper. Strategic management deals with how a business sets its long-term direction: analysing its environment and competitors, choosing a strategy and putting it into action. It trains students to think about a business as a whole rather than one department at a time. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 2nd Semester students of the University of Rajasthan, Jaipur and is also useful for other commerce and management students studying strategic management. Key Features: Written entirely in English (English medium) Strategic Management for BBA 2nd Semester Major paper For the Three/Four Year Undergraduate Programme As per the NEP 2020 syllabus of the University of Rajasthan, Jaipur Read To Lead series, Thakur Publication Pvt. Ltd., Jaipur By Dr. Anupama Gupta and Suvidha Chaplot यह पुस्तक "स्ट्रैटेजिक मैनेजमेंट (Strategic Management)" डॉ. अनुपमा गुप्ता एवं सुविधा चपलोत द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., जयपुर द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह राजस्थान विश्वविद्यालय, जयपुर के त्रिवर्षीय/चतुर्वर्षीय स्नातक कार्यक्रम (NEP 2020) के अनुसार BBA द्वितीय सेमेस्टर (Major) के विद्यार्थियों के लिए उपयोगी है।