Business Analytics by Dr. Sandeep Kumar and Vaishali Prasad is an English medium textbook for BBA (Bachelor of Business Administration) 4th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book is written as per the syllabus of Guru Gobind Singh Indraprastha University (GGSIPU), Delhi. Business analytics is the use of data, statistics and analytical tools to understand business performance and make better decisions. As more companies rely on data to plan and compete, it has become one of the most in-demand skills for management graduates. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 4th Semester students of GGSIPU and is also useful for other commerce and management students studying business analytics. Key Features: Written entirely in English (English medium) Business Analytics for BBA 4th Semester As per the syllabus of GGSIPU, Delhi Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Dr. Sandeep Kumar and Vaishali Prasad यह पुस्तक "बिज़नेस एनालिटिक्स (Business Analytics)" डॉ. संदीप कुमार एवं वैशाली प्रसाद द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह गुरु गोबिंद सिंह इंद्रप्रस्थ विश्वविद्यालय (GGSIPU), दिल्ली के पाठ्यक्रम के अनुसार BBA चतुर्थ सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।