Consumer Behaviour by Dr. Iranna S. Bhustali and Dr. Prashant R. Kamble is an English medium textbook for BBA (Bachelor of Business Administration) 5th Semester students in Karnataka. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Bengaluru, in its Read To Lead series. The book is written according to the syllabus prescribed by the Karnataka State Higher Education Council (KSHEC) as per NEP 2020. Consumer behaviour studies how people decide what to buy, why they choose one product over another, and how factors like culture, income and personality shape those choices. Understanding it is central to marketing, advertising and product planning. A textbook written to the prescribed syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 5th Semester students of universities in Karnataka that follow the KSHEC syllabus, and is also useful for other commerce and management students studying consumer behaviour. Key Features: Written entirely in English (English medium) Consumer Behaviour for BBA 5th Semester As per the syllabus prescribed by the Karnataka State Higher Education Council (NEP 2020) Read To Lead series, Thakur Publication Pvt. Ltd., Bengaluru For BBA semester exam preparation By Dr. Iranna S. Bhustali and Dr. Prashant R. Kamble यह पुस्तक "कंज़्यूमर बिहेवियर (Consumer Behaviour)" डॉ. ईरन्ना एस. भुस्ताली एवं डॉ. प्रशांत आर. कांबले द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., बेंगलुरु द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह कर्नाटक राज्य उच्च शिक्षा परिषद (KSHEC) द्वारा NEP 2020 के अनुसार निर्धारित पाठ्यक्रम पर आधारित है और BBA पंचम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।