Strategic Management & Business Policy by Dr. Meenakshi Sharma and Ajay Kumar Varshney is an English medium textbook for BBA (Bachelor of Business Administration) 6th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series.
The book is written as per the syllabus of Chaudhary Charan Singh University (CCSU), Meerut. Strategic management and business policy deals with how top management sets a company's long-term direction: studying the business environment and competitors, choosing strategies, framing policies and putting them into action. As a final-year subject, it brings together what students have learned across all areas of management. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks.
It is prepared for BBA 6th Semester students of CCSU, Meerut and is also useful for other commerce and management students studying strategic management.
Key Features:
Written entirely in English (English medium)
Strategic Management & Business Policy for BBA 6th Semester
As per the syllabus of CCSU, Meerut
Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow
For BBA semester exam preparation
By Dr. Meenakshi Sharma and Ajay Kumar Varshney
यह पुस्तक "स्ट्रैटेजिक मैनेजमेंट एंड बिज़नेस पॉलिसी (Strategic Management & Business Policy)" डॉ. मीनाक्षी शर्मा एवं अजय कुमार वार्ष्णेय द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह चौधरी चरण सिंह विश्वविद्यालय (CCSU), मेरठ के पाठ्यक्रम के अनुसार BBA षष्ठम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।
