Sales Management by Dr. Nikhil Srivastava and Puneet Kumar is an English medium textbook for BBA (Bachelor of Business Administration) 5th Semester students in Uttar Pradesh. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book follows the Common Minimum Syllabus as per NEP for all Uttar Pradesh state universities, so a single book serves BBA students across the state. Sales management deals with how a business plans its sales targets and recruits, trains, motivates and leads its sales force to reach customers and grow revenue. It is a practical subject for students aiming at careers in sales, marketing or business development. It is prepared for BBA 5th Semester students of all Uttar Pradesh state universities and is also useful for other commerce and management students studying sales management. Key Features: Written entirely in English (English medium) Sales Management for BBA 5th Semester Common Minimum Syllabus as per NEP for all Uttar Pradesh state universities Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Dr. Nikhil Srivastava and Puneet Kumar यह पुस्तक "सेल्स मैनेजमेंट (Sales Management)" डॉ. निखिल श्रीवास्तव एवं पुनीत कुमार द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह उत्तर प्रदेश के सभी राज्य विश्वविद्यालयों के लिए NEP के अनुसार कॉमन मिनिमम सिलेबस पर आधारित है और BBA पंचम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।