Tourism Marketing by Dr. Archana Choudhary and Shilpa Jain is an English medium textbook for BBA (Bachelor of Business Administration) 4th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Jaipur, in its Read To Lead series. The book is written for the Three/Four Year Undergraduate Programme of the University of Rajasthan (UOR), Jaipur, with the syllabus as per NEP 2020. Tourism marketing deals with how destinations, hotels, airlines and travel businesses attract and keep travellers. The subject is especially relevant in Rajasthan, where tourism is one of the state's biggest industries. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 4th Semester students of the University of Rajasthan, Jaipur and is also useful for other commerce, management and tourism students studying tourism marketing. Key Features: Written entirely in English (English medium) Tourism Marketing for BBA 4th Semester For the Three/Four Year Undergraduate Programme As per the NEP 2020 syllabus of the University of Rajasthan, Jaipur Read To Lead series, Thakur Publication Pvt. Ltd., Jaipur For BBA semester exam preparation By Dr. Archana Choudhary and Shilpa Jain यह पुस्तक "टूरिज़्म मार्केटिंग (Tourism Marketing)" डॉ. अर्चना चौधरी एवं शिल्पा जैन द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., जयपुर द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह राजस्थान विश्वविद्यालय, जयपुर के त्रिवर्षीय/चतुर्वर्षीय स्नातक कार्यक्रम (NEP 2020) के अनुसार BBA चतुर्थ सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।