Strategy Management by Dr. Pretty Bhalla and Prof. Shami Singh Bhatia is an English medium textbook for BBA (Bachelor of Business Administration) 6th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Jalandhar, in its Read To Lead series. The book is written as per the syllabus of I.K. Gujral Punjab Technical University (IKGPTU). Strategy management deals with how a business sets its long-term direction: analysing its environment and competitors, choosing a strategy and putting it into action. As a final-year subject, it brings together what students have learned across all areas of management. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 6th Semester students of IKGPTU and is also useful for other commerce and management students studying strategic management. Key Features: Written entirely in English (English medium) Strategy Management for BBA 6th Semester As per the syllabus of IKGPTU, Punjab Read To Lead series, Thakur Publication Pvt. Ltd., Jalandhar For BBA semester exam preparation By Dr. Pretty Bhalla and Prof. Shami Singh Bhatia यह पुस्तक "स्ट्रैटेजी मैनेजमेंट (Strategy Management)" डॉ. प्रेटी भल्ला एवं प्रो. शमी सिंह भाटिया द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., जालंधर द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह आई.के. गुजराल पंजाब तकनीकी विश्वविद्यालय (IKGPTU) के पाठ्यक्रम के अनुसार BBA षष्ठम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।