Advertising Management by Dr. Nikhil Srivastava and Sunny Gupta is an English medium textbook for BBA (Bachelor of Business Administration) 2nd Semester students in Uttar Pradesh. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book follows the Common Minimum Syllabus as per NEP for all Uttar Pradesh state universities, under Group-B, so a single book serves BBA students across the state. Advertising management deals with how businesses plan, create, place and measure their advertising, from deciding the message and choosing the media to setting budgets and judging results. It is a key subject for students interested in marketing, branding and media. It is prepared for BBA 2nd Semester students of all Uttar Pradesh state universities and is also useful for other commerce and management students studying advertising. Key Features: Written entirely in English (English medium) Advertising Management for BBA 2nd Semester, Group-B Common Minimum Syllabus as per NEP for all Uttar Pradesh state universities Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Dr. Nikhil Srivastava and Sunny Gupta यह पुस्तक "एडवरटाइज़िंग मैनेजमेंट (Advertising Management)" डॉ. निखिल श्रीवास्तव एवं सनी गुप्ता द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह उत्तर प्रदेश के सभी राज्य विश्वविद्यालयों के लिए NEP के अनुसार कॉमन मिनिमम सिलेबस (Group-B) पर आधारित है और BBA द्वितीय सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।