Business Economics by Dr. Sangeeta Sahni, Dr. Shailesh Tandon and Dr. Vijay Kumar is an English medium textbook for BBA (Bachelor of Business Administration) 1st Semester students in Uttar Pradesh. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series, and the cover is marked BBA 1st Sem 2021. The book follows the Common Minimum Syllabus as per NEP 2020 for all Uttar Pradesh state universities, so a single book serves BBA students across the state. Business economics applies economic ideas such as demand, supply, costs, pricing and market structures to real business decisions. It helps future managers understand how markets work and how economic conditions affect a company. It is prepared for BBA 1st Semester students of all Uttar Pradesh state universities and is also useful for other commerce and management students studying business economics. Key Features: Written entirely in English (English medium) Business Economics for BBA 1st Semester (2021) Common Minimum Syllabus as per NEP 2020 for all Uttar Pradesh state universities Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Dr. Sangeeta Sahni, Dr. Shailesh Tandon and Dr. Vijay Kumar यह पुस्तक "बिज़नेस इकोनॉमिक्स (Business Economics)" डॉ. संगीता साहनी, डॉ. शैलेश टंडन एवं डॉ. विजय कुमार द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह उत्तर प्रदेश के सभी राज्य विश्वविद्यालयों के लिए NEP 2020 के अनुसार कॉमन मिनिमम सिलेबस पर आधारित है और BBA प्रथम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।