Universal Human Values and Professional Ethics by Dr. Ajay Kumar is an English medium textbook for BBA (Bachelor of Business Administration) 4th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book covers the areas named on its cover: Human Values, De-Addiction and Traffic Rules, and Human Values and Ethics. Together these topics help students understand values in personal and professional life, the harm caused by addiction, responsible behaviour on the road, and the ethical standards expected in business and the workplace. It is prepared for BBA 4th Semester students and is also useful for other undergraduate students studying universal human values and professional ethics. Key Features: Written entirely in English (English medium) Universal Human Values and Professional Ethics for BBA 4th Semester Covers Human Values, De-Addiction and Traffic Rules, and Human Values and Ethics Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Dr. Ajay Kumar यह पुस्तक "यूनिवर्सल ह्यूमन वैल्यूज़ एंड प्रोफेशनल एथिक्स (Universal Human Values and Professional Ethics)" डॉ. अजय कुमार द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। इसमें मानवीय मूल्य, नशा मुक्ति एवं यातायात नियम तथा मानवीय मूल्य एवं नैतिकता विषय शामिल हैं। यह BBA चतुर्थ सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।