The KSHEC BBA 1st Semester 3 in 1 Combo Pack brings together three English medium textbooks for BBA (Bachelor of Business Administration) 1st Semester students in Karnataka. All three books are written entirely in English, the language BBA students study and write their university exams in. They are published by Thakur Publication Pvt. Ltd., Bengaluru, in its Read To Lead series. Each book is written according to the syllabus prescribed by the Karnataka State Higher Education Council (KSHEC) as per NEP 2020. The pack contains: Management Principles & Practice by Dr. Noor Firdoos Jahan and Dr. Iranna S. Bhustali, which introduces the basic functions of management and how organisations are run Fundamentals of Business Accounting by Dr. B. Nizar Ahmed and Dr. Sanjay S. Hanagandi, which teaches how business transactions are recorded and accounts are prepared Marketing Management by Dr. Amit B. Mirji and Prof. Mallikarjun Dalal, which covers how businesses understand customers and plan products, pricing, promotion and distribution Buying the combo gives students three core 1st semester subjects in one order, all written to the same prescribed syllabus. Key Features: Written entirely in English (English medium) 3 in 1 combo pack for BBA 1st Semester Includes Management Principles & Practice, Fundamentals of Business Accounting and Marketing Management As per the syllabus prescribed by the Karnataka State Higher Education Council (NEP 2020) Read To Lead series, Thakur Publication Pvt. Ltd., Bengaluru For BBA semester exam preparation यह "KSHEC BBA प्रथम सेमेस्टर 3 इन 1 कॉम्बो पैक" ठाकुर पब्लिकेशन प्रा. लि., बेंगलुरु द्वारा प्रकाशित है। इसमें तीन पुस्तकें शामिल हैं: मैनेजमेंट प्रिंसिपल्स एंड प्रैक्टिस (डॉ. नूर फ़िरदौस जहान एवं डॉ. ईरन्ना एस. भुस्ताली), फंडामेंटल्स ऑफ़ बिज़नेस अकाउंटिंग (डॉ. बी. निज़ार अहमद एवं डॉ. संजय एस. हनगंडी) तथा मार्केटिंग मैनेजमेंट (डॉ. अमित बी. मिर्जी एवं प्रो. मल्लिकार्जुन दलाल)। ये सभी पुस्तकें पूर्णतः अंग्रेज़ी माध्यम (English medium) में हैं। ये कर्नाटक राज्य उच्च शिक्षा परिषद (KSHEC) द्वारा NEP 2020 के अनुसार निर्धारित पाठ्यक्रम पर आधारित हैं और BBA प्रथम सेमेस्टर के विद्यार्थियों के लिए उपयोगी हैं।