International Business by Dr. Shweta Sharma and Ashok Goyal is an English medium textbook for BBA (Bachelor of Business Administration) 3rd Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Jaipur, in its Read To Lead series. The book is written for the Three/Four Year Undergraduate Programme of the University of Rajasthan (UOR), Jaipur, with the syllabus as per NEP 2020. International business deals with how companies trade, invest and operate across national borders, and how global markets, trade policies and cultural differences shape their decisions. It is an important subject for students aiming at careers in exports, multinational companies or global trade. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 3rd Semester students of the University of Rajasthan, Jaipur and is also useful for other commerce and management students studying international business. Key Features: Written entirely in English (English medium) International Business for BBA 3rd Semester For the Three/Four Year Undergraduate Programme As per the NEP 2020 syllabus of the University of Rajasthan, Jaipur Read To Lead series, Thakur Publication Pvt. Ltd., Jaipur For BBA semester exam preparation By Dr. Shweta Sharma and Ashok Goyal यह पुस्तक "इंटरनेशनल बिज़नेस (International Business)" डॉ. श्वेता शर्मा एवं अशोक गोयल द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., जयपुर द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह राजस्थान विश्वविद्यालय, जयपुर के त्रिवर्षीय/चतुर्वर्षीय स्नातक कार्यक्रम (NEP 2020) के अनुसार BBA तृतीय सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।