Role Play and Simulation by Prof. Vivek Mishra is an English medium textbook for BBA (Bachelor of Business Administration) 4th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book is written as per the NEP syllabus of the University of Lucknow. Role play and simulation are practical learning methods: students act out real business situations, such as negotiations, meetings and customer interactions, to build communication, decision-making and teamwork skills in a safe setting. A textbook written to the university's own syllabus lets students prepare exactly for what their semester exam asks. It is prepared for BBA 4th Semester students of the University of Lucknow and is also useful for other management students studying role play and simulation. Key Features: Written entirely in English (English medium) Role Play and Simulation for BBA 4th Semester As per the NEP syllabus of the University of Lucknow Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Prof. Vivek Mishra यह पुस्तक "रोल प्ले एंड सिमुलेशन (Role Play and Simulation)" प्रो. विवेक मिश्रा द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह लखनऊ विश्वविद्यालय के NEP पाठ्यक्रम के अनुसार BBA चतुर्थ सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।