Marketing Management by Dr. Saroj Kumar and Namrata Dubey is an English medium textbook for BBA (Bachelor of Business Administration) 2nd Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Chennai, in its Read To Lead series. The book is written as per the syllabus of the University of Madras. Marketing management deals with how a business understands its customers and plans its products, pricing, promotion and distribution to meet their needs. It is one of the core subjects of the BBA course and the base for later marketing specialisations. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 2nd Semester students of the University of Madras and is also useful for other commerce and management students studying marketing management. Key Features: Written entirely in English (English medium) Marketing Management for BBA 2nd Semester As per the syllabus of the University of Madras Read To Lead series, Thakur Publication Pvt. Ltd., Chennai For BBA semester exam preparation By Dr. Saroj Kumar and Namrata Dubey यह पुस्तक "मार्केटिंग मैनेजमेंट (Marketing Management)" डॉ. सरोज कुमार एवं नम्रता दुबे द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., चेन्नई द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह मद्रास विश्वविद्यालय के पाठ्यक्रम के अनुसार BBA द्वितीय सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।