Principles of Management by Dr. Ravi Kumar Sharma and Dr. Smita Verma is an English medium textbook for BBA (Bachelor of Business Administration) 1st Semester students of A.P.J. Abdul Kalam Technical University (AKTU). The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book is written as per the AICTE Model Curriculum and NEP 2020. Principles of management is the first core management subject in the BBA course. It introduces the basic functions of planning, organising, staffing, directing and controlling, and the ideas behind how organisations are run. Every later management subject builds on these foundations. It is prepared for BBA 1st Semester students of AKTU and is also useful for other commerce and management students studying the principles of management. Key Features: Written entirely in English (English medium) Principles of Management for BBA 1st Semester As per the AICTE Model Curriculum and NEP 2020 For AKTU BBA students Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Dr. Ravi Kumar Sharma and Dr. Smita Verma यह पुस्तक "प्रिंसिपल्स ऑफ़ मैनेजमेंट (Principles of Management)" डॉ. रवि कुमार शर्मा एवं डॉ. स्मिता वर्मा द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह AICTE मॉडल पाठ्यक्रम एवं NEP 2020 के अनुसार AKTU के BBA प्रथम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।