Advertising & Promotion Management by Dr. Dipak V. Wayal, Dr. Sharad Kadam and Dr. Palak Chhablani is an English medium textbook for BBA (Bachelor of Business Administration) 4th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Pune, in its Read To Lead series. The book is written according to the NEP 2020 new syllabus of Savitribai Phule Pune University (SPPU), Pune, and covers Advertising & Promotion Management as a Major paper. Advertising and promotion management deals with how businesses plan, create and manage their advertising and promotional campaigns to reach customers and build their brands. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 4th Semester students of SPPU, Pune and is also useful for other commerce and management students studying advertising and promotion. Key Features: Written entirely in English (English medium) Advertising & Promotion Management for BBA 4th Semester Major paper As per the NEP 2020 new syllabus of SPPU, Pune Read To Lead series, Thakur Publication Pvt. Ltd., Pune For BBA semester exam preparation By Dr. Dipak V. Wayal, Dr. Sharad Kadam and Dr. Palak Chhablani यह पुस्तक "एडवरटाइज़िंग एंड प्रमोशन मैनेजमेंट (Advertising & Promotion Management)" डॉ. दीपक वी. वायाल, डॉ. शरद कदम एवं डॉ. पलक छाबलानी द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., पुणे द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह सावित्रीबाई फुले पुणे विश्वविद्यालय (SPPU) के NEP 2020 नए पाठ्यक्रम के अनुसार BBA चतुर्थ सेमेस्टर (Major) के विद्यार्थियों के लिए उपयोगी है।