Advertising Management by Prof. Alka Bansal and Prof. Mala Sharma is an English medium textbook for BBA (Bachelor of Business Administration) 3rd Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Lucknow, in its Read To Lead series. The book is written as per the syllabus of Chaudhary Charan Singh University (CCSU), Meerut. Advertising management deals with how businesses plan, create, place and measure their advertising, from deciding the message and choosing the media to setting budgets and judging results. It is a key subject for students interested in marketing, branding and media. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 3rd Semester students of CCSU, Meerut and is also useful for other commerce and management students studying advertising. Key Features: Written entirely in English (English medium) Advertising Management for BBA 3rd Semester As per the syllabus of CCSU, Meerut Read To Lead series, Thakur Publication Pvt. Ltd., Lucknow For BBA semester exam preparation By Prof. Alka Bansal and Prof. Mala Sharma यह पुस्तक "एडवरटाइज़िंग मैनेजमेंट (Advertising Management)" प्रो. अलका बंसल एवं प्रो. माला शर्मा द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., लखनऊ द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह चौधरी चरण सिंह विश्वविद्यालय (CCSU), मेरठ के पाठ्यक्रम के अनुसार BBA तृतीय सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।