Services Marketing by Dr. Jyoti Purohit and Surbhi Naruka is an English medium textbook for BBA (Bachelor of Business Administration) 5th Semester students. The whole book is written in English, the language BBA students study and write their university exams in. It is published by Thakur Publication Pvt. Ltd., Jaipur, in its Read To Lead series. The book is written for the Three/Four Year Undergraduate Programme of the University of Rajasthan (UOR), Jaipur, with the syllabus as per NEP 2020. Services marketing deals with marketing things customers cannot touch or store, such as banking, hotels, healthcare and telecom. These need different strategies from physical products, and services now make up a large part of the economy. A textbook written to the university's own syllabus lets students study exactly what their semester exam asks. It is prepared for BBA 5th Semester students of the University of Rajasthan, Jaipur and is also useful for other commerce and management students studying services marketing. Key Features: Written entirely in English (English medium) Services Marketing for BBA 5th Semester For the Three/Four Year Undergraduate Programme As per the NEP 2020 syllabus of the University of Rajasthan, Jaipur Read To Lead series, Thakur Publication Pvt. Ltd., Jaipur For BBA semester exam preparation By Dr. Jyoti Purohit and Surbhi Naruka यह पुस्तक "सर्विसेज़ मार्केटिंग (Services Marketing)" डॉ. ज्योति पुरोहित एवं सुरभि नरूका द्वारा लिखित है और ठाकुर पब्लिकेशन प्रा. लि., जयपुर द्वारा प्रकाशित है। यह पूर्णतः अंग्रेज़ी माध्यम (English medium) में है। यह राजस्थान विश्वविद्यालय, जयपुर के त्रिवर्षीय/चतुर्वर्षीय स्नातक कार्यक्रम (NEP 2020) के अनुसार BBA पंचम सेमेस्टर के विद्यार्थियों के लिए उपयोगी है।